Set to be available alongside popular third-party models via the company’s Bedrock service, the Nova models represent one of the biggest attempts yet by the tech giant to make its mark in AI. The company is seeking to overcome the perception that it was slow out of the gate in the early days of the generative AI revolution.

At its re:Invent 2024 conference, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of generative AI, multimodal models called Nova.

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

Amazon didn't reveal too much in the way of specifics when it came to the new offerings, but did reveal Nova Canvas will allow users to create and edit images using natural language text inputs, and Nova Reel can provide "studio-quality" video, with features such as camera motion control, 360-degree rotation, and zoom.