Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Haliey Welch's "Hawk" digital coin shot up in price then lost 95% of its value just hours after it launched.

Hawk Tuah girl Hailey Welch shut down criticism of her failed HAWK memecoin venture on a X Spaces conversation in a mic-drop moment amid accusations her cryptocurrency was a scam

Last week, influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video earlier this year, rug pulled countless fans after launching an eponymous HAWK memecoin. The incident bore all the hallmarks of a classic crypto grift,