Now, the social media sensation who lent her viral “hawk tuah” moment to a new digital coin is the face of the latest controversy centered around crypto and what some are calling an all-too-familiar racket meant to trick people out of their money.

Internet sensation Haliey Welch has come under heavy fire from NRL supremo Phil Gould following her meme coin disaster.

Last week, influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video earlier this year, rug pulled countless fans after launching an eponymous HAWK memecoin. The incident bore all the hallmarks of a classic crypto grift,

Cryptocurrency is apparently such a hot commodity that Hailey Welch, a.k.a ‘Hawk Tuah Girl,’ is participating.

Hawk Tuah Girl's $HAWK Meme Coin Rug Pull Scandal, also known as $HAWK Token Rug Pull Controversy, refers to an online controversy involving an alleged rug

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days

Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,