OpenAI has hired Kate Rouch as its first chief marketing officer, the ChatGPT maker told Ad Age, as it looks to capitalize on ...

The spot will be produced in partnership with Biite, an agency that works with food brands and was also behind Taco Bell’s ...

Used car retailing giant CarMax has begun a media and creative agency review in the U.S. The Martin Agency has been the ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 ...

Three holding companies take small equity stakes in Mediaocean, boosting its efforts to build beyond its ubiquitous ...

For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

Ad-supported television is popular with viewers because it offers free programming with little hassle, so advertisers should ...

Meta’s ad leader in the Americas Alvin Bowles announced he is leaving the company after nearly 18 months in the prominent ...

Billions of dollars—$11 billion according to AdImpact—were spent in elections that returned Donald Trump to the White House ...

Eric Shamlin will spearhead Secret Level, the nascent studio behind one of Coca-Cola’s first AI-generated TV spots.

As of November, national household coverage for multi-channel cable services, including digital cable providers (vMVPDs), was 55.32%, according to Nielsen data provided to clients and reviewed by Ad ...

Alto’s Hannes Ciatti and director Steve Rogers discuss the making of Montefiore’s latest heartwarming holiday spot.