Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Dentsu has forecast a 5.9% growth in global adspend in 2025, to reach $817.7 billion. It follows the network’s predictions ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

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Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...

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Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across ...

Nana Cao is a business director whose expertise spans more than 17 years in the advertising and communications industry, navigating the complex transition from traditional to digital advertising.