For the third time this past month, Meta announced changes to Threads that appear to be inspired by its increasingly formidable rival Bluesky.

Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta's Threads, Meta is developing a feature that takes

While Threads reports 275 million active monthly users as of November 2024, it isn't growing at the rate Bluesky is, it doesn't feel as "sticky" as Bluesky does, and it doesn't appear to be driving the cultural conversation in the way that Twitter used to and Bluesky is increasingly seeming to.

Threads is rolling out its take on the Starter Packs concept from Bluesky. Instagram CEO Adam Mosseri's post about the update explains that collections of recommended profiles will be suggested when users start following topics and as part of the For You feed.