The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

Here is everything you need to know about Peacock, including the plans that are currently available for subscribers.

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...