How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

TV series and streaming platforms are also finding ways to build fandom. By using their talent as influencers, they create ...

Strategy remains a protected pocket amid layoffs, with these roles becoming increasingly hybrid and integrated across teams.

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

Connected TV has grown rapidly and 2025 looks to be an even bigger year in terms of interactivity, FAST growth, seamlessness ...

Branding expert David Placek joins the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and ...

Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients ...

Lucid connects its “no compromise” approach to Muhammad Ali, Nina Simone and Neil Armstrong in its first full-fledged brand campaign.

In 2025, companies will embrace the worldwide data minimization movement driven by regulators. The origins of data and how it ...

NerdWallet pursued its first Super Bowl commercial because it felt it finally reached a minimum brand awareness threshold for ...