It's a Pink Floyd song, but it's also a reminder that living in a silo is not good -- like those silos emerging because of the mass exodus from X.

Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% ...

The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effort to scale the creation of the ...

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Coors Light-branded bows contain the key to the gift itself: a QR code that leads recipient to a surprise bundle of branded ...

Not only is Kenvue spending more on advertising, but it's changed its media mix, with its CEO noting "a strong pivot to social media." ...

Advertising increasingly depends on freelance talent. That's changing fast as the tax code eliminates the designation. Is your agency and/or marketing department ready?

Saweetie will be part of the brand’s one-day experiential event in New York City, a gift-themed pop-up in Union Square on Dec. 7.

For the second consecutive year - and the third time in 11 years - ANA members picked "AI" as their word of the year. … Read the whole story ...