Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Other crypto content creators have accused Welch of insider trading behind this disastrous Hawk Tuah memecoin launch, but the founder and her team maintained their stance on honestly selling off the coin.

Tuah $HAWK or not tuah $HAWK? The viral star-turned-podcaster is being accused of investment fraud over a memecoin

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days

Internet sensation Haliey Welch has come under heavy fire from NRL supremo Phil Gould following her meme coin disaster.