UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

You don’t have to be a member to attend. What are Local Groups? Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for ...

Part of the magic of how colors work together in impressive designs is that designers in the know actively use the art of picking colors when they want to craft a visual appealing user experience (UX) ...

You might see the "UX/UI designer" job title and think UX and UI are interchangeable. There’s overlap, for sure, but in spite of all the things that do carry over between the UX and UI spheres, the ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Design specifications are detailed documents that outline essential requirements, constraints and specifications for products to adhere to. They act as fundamental blueprints in product development, ...

The Einstellung effect is a phenomenon that occurs when designers are so used to approaching problems in some ways that they overlook better ways. It is a cognitive trap arising from a desire to find ...

Content strategy is a framework for planning, developing and managing content—written or in other media—to achieve specific goals. Content refers to useful information a user or target audience will ...

When User Experience (UX) improves the customer experience, it affects the company’s ROI (Return on Investment) because good UX investments enhance customer satisfaction. Satisfied customers are loyal ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...

UX resumes, or user experience resumes, are specialized resumes tailored for professionals in the field of user experience (UX) design. They are concise overviews in which designers summarize their ...