The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to ...

The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop.

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad ...

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win ...

The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to ...

The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media ...

Today, Industry Dive, the company behind Marketing Dive, is combining with TechTarget’s technology websites and Informa ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts ...

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies ...