In an attempt to boost growth, the company behind the $41 billion digital dollar USDC is deepening its ties to Binance and its 240 million global users.

Circle Internet Financial Ltd., the issuer of the stablecoin USDC, and the crypto exchange Binance said they’re partnering to expand the use of the token on the trading platform as part of a plan to accelerate growth.

Circle and Binance have formed a strategic partnership to boost the adoption of the USDC stablecoin and cryptocurrencies globally.

T wo of the biggest names in crypto are putting aside their long-standing rivalry, and will now work together to grab a bigger piece of the fast-growing stablecoin pie. On Wednesd

The partnership will bring more USDC trading pairs, special promotions on USDC across trading and other products, Binance CEO Richard Teng said.

Crypto exchange Binance and stablecoin issuer Circle have entered a partnership to promote global USDC adoption.

Through the partnership, Binance will make USDC more extensively available across their full suite of products and services, ensuring that their more than 240 million global users are able to seamlessly access and use USDC for trading, saving, and payments applications.

Circle partners with Binance to expand USDC use, aiming to boost stablecoin adoption amid rising competition in the $204B market.

Binance and Circle have entered into a strategic partnership around USDC, with a goal of incorporating the stablecoin into products that can be used locally. Circle chief executive Jeremy Allaire made the announcement on stage along with Binance chief Richard Teng at ADGM's Abu Dhabi Finance Week on Wednesday.